Modernize your growth engine by aligning GTM and Finance.

Modern Revenue™ is a growth execution consulting firm for B2B technology and services companies. We help Finance leaders and Go-to-Market (GTM) leaders become effective partners in engineering efficient revenue growth.

Our client base includes 30+ companies in the software, hardware, fintech, and services sectors globally.

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Build a cross-functional command system for executing your growth plan.

Connect GTM & Finance through a shared language

  • Integrate two domains of expertise through a shared language and common data frameworks—from Marketing to FP&A.
  • Assemble a granular quantitative and qualitative understanding of what's happening in the GTM engine.
  • Enable frictionless cross-functional collaboration by being both data-driven and people-centric.

Elevate Finance to a proactive growth driver

  • Fuel GTM decision-making with clean business data and actionable financial insights.
  • Drive company-wide goals while supporting GTM's evolving complexity and operating needs.
  • Have the right levers in place to accelerate growth, optimize performance, and deal with bottlenecks.

Build a GTM-Finance partnership that scales with the company

  • Make the right GTM investments as the company scales and complexity grows.
  • Forecast with confidence by creating execution visibility and predictability.
  • Foster empathy and trust through structural collaboration and joint decision-making.

Cross-functional capabilities

Our solutions focus on recurring growth initiatives where effective GTM-Finance collaboration is mission-critical.

GTM investment modeling

Identify and invest in the best growth strategies.

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Sales quota allocation

Align performance targets top-down and bottom-up.

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Compensation design

Incent the right sales behaviors while staying within budget.

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Stage-agnostic solutions

Our expertise is grounded in working with 30+ technology and services companies at all stages of growth—from Series A or SMB to post-IPO or PE-owned Enterprise. We meet you where you're at and help you build the GTM-Finance partnership you need.

Start

  • Build your first data-driven Sales & Marketing team from the ground up.

Scale

  • Add new customer-facing teams, expand into new segments, drive new sales motions, or build out RevOps.

Optimize

  • Maximize productivity, achieve profitability, and drive predictability as the company scales and complexity grows.

Transform

  • Revitalize your sales organization, deploy new monetization models, or drive M&A integration across GTM.

Why work with us

We bring a unique combination of Finance and GTM domain expertise to the mission.

Cross-functional expertise

  • We know how to de-silo GTM and Finance and build trust-based partnership.

Data-driven and people-centric

  • We bring both analytical chops and a real-world understanding of what it takes to build and motivate sales teams.

Execution-focused

  • We deliver practical expertise and non-academic insights on how to achieve your growth mission.
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